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Date: 2023
Client: Eve On Adams
Services: Video Marketing
NYE Party 2023 Commercial
NYE Party on the Rooftop
The Goal
We collaborated with Eve On Adams, a rooftop restaurant and bar, to create a commercial promoting their annual New Year's Eve Party. Known for its celebrity guest appearances, Eve On Adams wanted to generate significant buzz around their event. Our goal was to produce an exciting commercial that highlighted the event's exclusivity and allure, ensuring it stood out as the must-attend celebration of the year.
Motion Graphics
To grab attention and evoke excitement for Eve On Adams' NYE Party, we used neon-styled motion graphics, reflecting the venue's electric nightlife theme. These visuals served a dual purpose: captivating viewers with their vibrant energy and signaling an unforgettable celebration.
Social Media Spot
We created a vertical, mobile-optimized version of the commercial for social media, tapping into the mobile-first viewing habits of today's audience. Doing this ensured the content was accessible and engaging, extending the NYE Party's reach. Opting for a vertical format allows us to connect with viewers directly on their most frequented platforms, enhancing the event's visibility and appeal.
The Result
The event was a major success, with the venue reaching full capacity. Our video advertisement significantly contributed, leading to an 828% increase in website visits from the previous year. This marked a significant milestone, showcasing the video's impact in driving interest and attendance.
